If you are in search of an incredibly amazing cost-effective online marketing tool, then there is no better option than Google AdWords. Google AdWords allows businesses to be available on different online platforms to increase sales. By creating a Google AdWords campaign, you actually place your ad on highly targeted sites and search engines where your customers can view it.
Let’s take a look at the Google AdWords set-up plan to ensure maximum impact.
The Initial Set-Up
The first thing that you need to do to get started is to visit https://adwords.google.com. Now, you need to click on the Get Started button and sign-up. After you have successfully created your account, log-in. After signing-in, you will need to click on ‘Select first campaign’. You will now need to pick a name for your campaign. Choose a relevant name and specify other details regarding your campaign.
Choosing a Location
You will need to pick a location where you want your ad to be viewed (for example; your target market is present in California, then you choose California as your location to make your ad viewable by people located there). Do not add random locations as it is not going to drive any results.
Choosing the Bid Amount
The toughest part in setting up your AdWords campaign is the bid amount. The amount that you choose should come under your budget. You need to click on the option that says ‘I’ll manually set my bids for clicks’. This option will allow you to set an amount of your choice. Make sure you set an amount that you will be able to pay on a daily basis.
Designing the Ad
After choosing a bid amount, you will need to create an ad that you want to be published. Therefore, you need to create an ad that has compelling copy.
The headline of your ad is the first thing that the viewers will read. Hence, it needs to be catchy and exciting. The text for the headline should have no more than 25 characters of text.
The second line of the ad should include text no more than 35 characters. You need to pick the best copy to add into the second line as your purpose is to keep the viewers hooked. The best way to do this is by telling the viewers that they will get a reward by using your product or service.
The third line should contain up to 35 characters and should include information about the product or service that you are promoting. Tell the viewers about the features of the product/service.
This is the last line of your ad, which means it holds a lot of importance. This is the line where you will attract viewers to perform a desired action. Therefore, the fourth line must include your website URL, a compelling call to action, and an offer for the viewers. Be sure to use the most creative words to entice customers into performing an action.
Using keywords is a must if you are looking to get greater visibility for your ads. To do so, you can visit https://adwords.google.com/KeywordPlanner, which will give you suggestions for keywords relevant to your business. To be able to pick the best keywords, you need to click on the Advanced Options button.
Now, you will need to enter phrases related to your brand and product/service that you think that your customers will be searching for. After entering the phrases, Google will give you relevant keywords based around those phrases. You will also be able to learn about things like the number of people that searched for a particular keyword, cost, and its effectiveness. This information will help you pick only the best keywords for your campaign.
When choosing keywords, make sure you have your budget in mind. You will also need to select the maximum Cost Per Click amount, which will base on the cost of your chosen keywords.
Turn on Conversion Tracking
Without conversion tracking, you will be unable to learn about the effectiveness of your AdWords campaign. Therefore, make sure you choose this option. Conversion tracking will help you find out about the keywords that generated most sales. You will also be able to test different ads based on the insight to get through conversion tracking.
If you run an e-commerce website where you sell your products and services, then conversion tracking on Google AdWords can provide you with tremendous insights. To pick this option, all you need to do is to get the Google AdWords conversion tracking code, which is present in your AdWords account under ‘Tools and Analysis > Conversions’.
Google AdWords is one of the most effective tools that you can use to expand your reach and maximize your sales. However, in order to make the most of it, you need to make changes to its default setting because those settings are not always perfect for your particular campaign goals. If used correctly, Google AdWords can do wonders for attracting new customers.